A boutique retouching shop located in Tribeca, NYC. Founded in 2016 by Kris Chu, a retoucher with over 20 years of experience working for magazine pubs, photo studios, printers, dozens of vendors, and ad agencies. After a long run at BBH, he was inspired to create a place to work without restrictions.

The idea was to move away from the typical retouching factory model. We’re scrappy and agile, crafting our process to fit the client, the project, and the budget.

We’re good people — we do good work — and we’re fun to hang out with.

Let’s talk.

Services ::

Retouching
Mechanicals
GMG Proofing

Kris Chu, Founder - Swell Digital

Kris Chu
Founder + Head of Retouching
Jiu Jitsu Enthusiast

Michelle Leedy - Executive Producer

Michelle Leedy
Executive Producer
Formula 1 Enthusiast



Adidas
Amazon Music
AT&T
Blue Moon
Bristol Meyers Squibb
Capital One
Disney+
Fujifilm
Godiva
Harley - Davidson
Intel
Jet Blue
Johnson & Johnson
Levi’s
Les Mills
Lucid
Meta
MGM Resorts
Moneygram
Oxo
Pepsico
Playstation
RoC
Simply
Smirnoff
T-Mobile
Target
Under Armour
Velveeta
Verizon
Volkswagen
Wayfair
Wrangler
Zillow

Client List:

72andSunny
adam&eveDDB
Bandits&Friends
Bartle Bogle Hegarty
BBDO
The Bloc
Cartwright
Cutwater
Droga 5
Dragon Rouge
Fig Agency
Heartbeat
Hornet
Johannes Leonardo
Interesting Development
iStrategyLabs
McCann New York
McCann Health
Media Monks
Mother New York
The Motive
Nice and Frank
Ogilvy
Safari Sundays
Seven Bucks Creative
Wunderman Thompson

Swell Digital is a certified Minority-Owned Business Enterprise