International Women's Day :: By McCann + State Street :: Swell Digital Retouching Studio NYC

There are only so many times you get to be part of something that could impact generations to come.

5am, retouching in a Ritzy hotel in New York City, while a team of wonderful producers, creatives, photographers shoot on a dark, quiet, but very familiar spot in downtown Manhattan. Overnight this statue of a young girl by Kristen Visbal, staring down the famous Charging Bull, was installed. This project was a partnership between State Street and McCann... a symbol of female leadership.

"In honor of International Women’s Day, we are very proud to introduce “The Fearless Girl”- a statue of a daring young girl, standing strong in front of the bull on Wall Street. The statue supports the fact that companies with women in leadership perform better. The Fearless Girl is a symbol of the power of female leadership both today and tomorrow. This initiative has been a heroic effort in partnership between State Street and McCann. #FearlessGirl" - McCann New York

"In honor of International Women’s Day, we are very proud to introduce “The Fearless Girl”- a statue of a daring young girl, standing strong in front of the bull on Wall Street. The statue supports the fact that companies with women in leadership perform better. The Fearless Girl is a symbol of the power of female leadership both today and tomorrow. This initiative has been a heroic effort in partnership between State Street and McCann. #FearlessGirl" - McCann New York

This is just a few hours after we finished up and take a look at some of the press it's already gotten:

Wall Street Journal Blogs :: MoneyBeat :: Creating the Girl Who Stared Down the Wall St Bull

Wall Street Journal :: Markets :: State Street to Start Voting Against Companies That Don’t Have Women Directors

Adweek :: Why McCann Dropped a Statue of a ‘Fearless Girl’ Next to Wall Street’s Charging Bull Overnight

Business insider :: A $2.5 trillion asset manager just put a statue of a defiant girl in front of the Wall Street bull

DNA info :: 'Fearless Girl' Is Now Staring Down Wall Street's Iconic Charging Bull

The Huffington Post :: There’s Now A Statue Of A Young Girl Facing Wall Street’s Famous Charging Bull

Fusion :: ‘Fearless Girl’ joins the Wall Street bull for International Women’s Day

Reuters :: On Women's Day eve, statue of girl stares down Wall Street bull

NY1 :: Statue 'Challenges' Wall Street Ahead of International Women’s Day

TimeOut New York :: A new sculpture celebrating female leadership was installed across from the Wall Street Bull

New York Daily News :: Charging Bull has new company in a bronze statue of a young girl — a symbol for women’s place on Wall Street

Creativity :: Wall Street's Iconic 'Charging Bull' Statue Has Met Its Match: A Badass Girl

New York Times :: Statue of Girl Confronts Bull, Captivating Manhattanites and Social Media

AdWeek :: AdFreak :: The Story of ‘The Fearless Girl,’ From the Women at McCann Who Made Her

Photo: Federica Valabrega

#FearlessGirl #Swell #womensday #internationalwomensday 

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