Have you guys seen this mini web series, Raw Craft? It's and Anthony Bourdain thing. Sure, it's sponsored by The Balvenie, a craft Scotch Whisky company. And sure, there is an entire episode that is one giant advertisement for them (not to mention Mr Bourdain having a glass with all the master craftsmen and craftswomen at the end of each episode).
Let's just get past that stuff for a moment, you cynical monster.
At its core, it celebrates the beauty of doing something because of passion, care, and love. Despite making things more difficult on themselves, or bleeding money, or risking the loss of clients, they continue to do what they do, in the way they feel is right.
There is something special about these idiots, and I love it.
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