International Women's Day :: By McCann + State Street :: Swell Digital Retouching Studio NYC

There are only so many times you get to be part of something that could impact generations to come.

5am, retouching in a Ritzy hotel in New York City, while a team of wonderful producers, creatives, photographers shoot on a dark, quiet, but very familiar spot in downtown Manhattan. Overnight this statue of a young girl by Kristen Visbal, staring down the famous Charging Bull, was installed. This project was a partnership between State Street and McCann... a symbol of female leadership.

"In honor of International Women’s Day, we are very proud to introduce “The Fearless Girl”- a statue of a daring young girl, standing strong in front of the bull on Wall Street. The statue supports the fact that companies with women in leadership perform better. The Fearless Girl is a symbol of the power of female leadership both today and tomorrow. This initiative has been a heroic effort in partnership between State Street and McCann. #FearlessGirl" - McCann New York

"In honor of International Women’s Day, we are very proud to introduce “The Fearless Girl”- a statue of a daring young girl, standing strong in front of the bull on Wall Street. The statue supports the fact that companies with women in leadership perform better. The Fearless Girl is a symbol of the power of female leadership both today and tomorrow. This initiative has been a heroic effort in partnership between State Street and McCann. #FearlessGirl" - McCann New York

This is just a few hours after we finished up and take a look at some of the press it's already gotten:

Wall Street Journal Blogs :: MoneyBeat :: Creating the Girl Who Stared Down the Wall St Bull

Wall Street Journal :: Markets :: State Street to Start Voting Against Companies That Don’t Have Women Directors

Adweek :: Why McCann Dropped a Statue of a ‘Fearless Girl’ Next to Wall Street’s Charging Bull Overnight

Business insider :: A $2.5 trillion asset manager just put a statue of a defiant girl in front of the Wall Street bull

DNA info :: 'Fearless Girl' Is Now Staring Down Wall Street's Iconic Charging Bull

The Huffington Post :: There’s Now A Statue Of A Young Girl Facing Wall Street’s Famous Charging Bull

Fusion :: ‘Fearless Girl’ joins the Wall Street bull for International Women’s Day

Reuters :: On Women's Day eve, statue of girl stares down Wall Street bull

NY1 :: Statue 'Challenges' Wall Street Ahead of International Women’s Day

TimeOut New York :: A new sculpture celebrating female leadership was installed across from the Wall Street Bull

New York Daily News :: Charging Bull has new company in a bronze statue of a young girl — a symbol for women’s place on Wall Street

Creativity :: Wall Street's Iconic 'Charging Bull' Statue Has Met Its Match: A Badass Girl

New York Times :: Statue of Girl Confronts Bull, Captivating Manhattanites and Social Media

AdWeek :: AdFreak :: The Story of ‘The Fearless Girl,’ From the Women at McCann Who Made Her

Photo: Federica Valabrega

#FearlessGirl #Swell #womensday #internationalwomensday 

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Happy 1 Year Anniversary! :: Swell Digital Retouching Studio NYC

Today, Swell celebrates our first anniversary. A year ago I decided the world needed yet another Boutique NYC Retouching Studio, yeeesh. I say that in jest, but with so many ad agencies bringing work in house, it almost seems the way of the high-end studio is slowly disappearing. Here's to reviving the golden age of retouching and post-production. Cheers you beautiful bastards.

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Godiva :: The box that keeps giving :: Holiday 2016 :: Swell Digital Retouching Studio NYC

Godiva's gift box that's gifted 4 times. See the write up in adweek

When you've got a limited budget and tight timeline, it take a few awesome creatives and producers to make it happen. Much love to McCann NY

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Verizon Small Business :: One Talk :: Swell Digital Retouching Studio NYC

Sometimes your stuff sneaks up on you. I see you, Verizon.

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Have you watched Raw Craft? :: Swell Digital Retouching Studio NYC

Have you guys seen this mini web series, Raw Craft? It's and Anthony Bourdain thing. Sure, it's sponsored by The Balvenie, a craft Scotch Whisky company. And sure, there is an entire episode that is one giant advertisement for them (not to mention Mr Bourdain having a glass with all the master craftsmen and craftswomen at the end of each episode).

Let's just get past that stuff for a moment, you cynical monster.

At its core, it celebrates the beauty of doing something because of passion, care, and love. Despite making things more difficult on themselves, or bleeding money, or risking the loss of clients, they continue to do what they do, in the way they feel is right.

There is something special about these idiots, and I love it.

 

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Pro Tip: Making Use of Wacom ExpressKeys on Intuos 4 :: Swell Digital Retouching Studio NYC

Retouchers, it's never a bad idea to customize your ExpressKeys. I generally personalize mine by disabling every last one of them so they don't drive me up the goddam wall.

Every once in a while, you come across and older tablet, like the Intuos 4 that lets you modify and name these keys with an adorable little LED readout.
If you set the functions on these guys to a key stroke that does nothing like "~" or whatever, you have the wonderful opportunity to have your normally functioning Wacom AND write poetry or some shit.

Wacom Intuos 4 ExpressKeys

This is from my freelancing days. You're Welcome.

 

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Wacom Pro Pen Assembly :: Swell Digital Retouching Studio NYC

The other day, I ran into a situation where my Wacom pen sort of slid into itself as I was rocking the retouching world. I've encountered this before and I have a quick little fix. It does involve taking the pen apart, but I often forget how many little pieces go into this. Result: Tiny springs falling everywhere and not being entirely sure where they go.

So here is a breakdown of how the pen is assembled and how to fix the ol' slippy-do.

Overview:
Nib, Screw Thingy, Spacer/Color Identifier Thingy, Rubber Grip (Mine is from the Accessory kit, it doesn't have a hole in it for the button), Front Plasticy Thingy, Technology, Tiny Spring that does something I'm not entirely sure of (presumably part of the button that I pull off anyway), Tiny Eraser Spring that provides feedback for Eraser side, Eraser nib, Back Plasticy Thingy.

Great now that we've got all our pieces named, and the order in which they assemble, let's talk fixing.

The slip is caused by a small split in the Back Plasticy Thingy. Applied pressure causes the split to open up and the Front Plasticy Thingy slides inside. So what we need to do is prevent the split from... splitting. Sure you could glue it, but glueing feels so permanent. Plus, I have a bad habit of glueing things to myself. So let's try tape. I've done scotch tape, it's nice and thin, but it does wear down after a while and the split reappears. Gaffers tape sounds like a good option, but i suspect it'll be too thick. Also, I didn't have within reaching distance. Here I used a good paper tape. Not too thick, easy to cut to size. Wrap it around once, trim with an xacto so it's flush with the plastic thingy. and reassemble.

Wacom Pen crack

Reassemble can be tricky if you haven't kept track of where all the pieces came from. the springs are the hardest part. Tiny Eraser Spring sits on this plastic end on the Technology, like so.

Then drop the Eraser Nib over it, and slide into the Back Plasticy Thingy.

As for the Tiny Spring that might be related to the button. Well I kind of assume it goes like so.

The thing is, I don't use the button because I don't like it. I'm willing to bet I could toss this spring and I'd never know it was gone. (UPDATE: Full disclosure, I totally lost this spring while reassembling. Everything thing seems to be fine)

Aside from that, there are just a few tracks that you should follow so all the pieces go smoothly together.

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Unexpected Rage :: Swell Digital Retouching Studio NYC

Ah the unexpected quit. Could anything be more frustrating? I'd love to see the Adobe inbox where these messages land. 

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sealab vs cielab :: Swell Digital Retouching Studio NYC

sealab vs cielab. This is hilarious. Trust me, I'm a retoucher.

sealab vs cielab

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Layer Filtering :: Swell Digital Retouching Studio NYC

I'm pretty excited to have used a new Photoshop CS6 feature (finally), layer filtering. As you can see in my wicked awesome layer structure, I've got shadow layers, all set to 100%. So rather than having to turn down each arrow, find my shadow layer, and set my desired opacity, I was able to search by name (note: there are loads of ways to filter; blending mode; fill layers, text layers, etc.). The layers panel filters down to only layers with that in the name, I could then select all of them and set them to a different opacity. pretty sweet.

Layer Filtering

It's not uncommon for me to roll my eyes at new photoshop features, then immediately embrace them.

 

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